A) Purpose
The purpose of the logo is to represent the company and to label any product the company makes or collaborates on. This company is a parkour team that is quite famous. In this case this logo is mostly used on clothing/apparel and videos made by them to label the content.B) Format
The format we see this logo in is Video, Film, Merchandise (T-shirts, Wristbands, etc), Parkour events/jams.C) Content
The logo consists of an S consisting of 2 semi-circles. The logo is often in different colours and sizes. We also see a few different variations of the logo as it is written in different fonts.D) Style
The style of the campaign is quite wide as they use multiple fonts in their merchandise. They also have a wide range of colours that they use for their products.E) Layout
The layout of the logo is simple and it is placed in the middle of the screen/tag.F) Target Audience
The target audience of STORROR are 14-30, A,B,C1 and C2. The audience are interested in parkour, traveling and general mischief.
G)Regulatory Bodies
STORROR follows the ASA standards in their adverts. They follow this rule to not offend anyone with their work as if they do their adverts would get taken down. So they have to follow ASA rules to be able to advertise their product and therefore get publicity.
2. NIKE analysis
A) Purpose
The purpose of the logo is to label the company product and to make the company presence obvious/known and it also is used to advertise the company. The logo is used on clothing and also on events sponsored by NIKE.
B) Format
We see this logo in clothing and sports collaborations that the company are involved with the logo is also seen in adverts.
C) Content
The logo consists of a tick which is often seen underneath the word NIKE the tick is known worldwide.
D) Style
The style of the company is quite obvious and well known their logo is made huge on things like shoes but it is not really noticed as their logo is very simple. The famous NIKE tick is seen in every colour possible and is still recognisable.
E) Layout
The layout is different depending on the product like the shoes have a quite obvious tick along each side and the shirt had a small logo printed on the chest on the right hand side.
F) Target Audience
The target audience of NIKE are people of all ages as their range of products is so wide it really does appeal to people of all ages. The target audience would be A,B,C1,C2,C3. The audience is so wide it is anyone who is interested in sports but is often used for any other activity.
G)Regulatory Bodies
NIKE also follow the asa guidelines but have had problems in the past that had no effect but were directly traced to them. NIKE follows the ASA guidelines to publicise their products and to gain publicity although they are already a giant company therefore already well known.
3. APPLE analysis
A) Purpose
The purpose of the apple logo is to label their products like the iPhone, Mac and iPad. Apple are a huge company that is known world wide their logo is easily recognisable.
B) Format
We see this logo used on apple products.
C) Content
The logo consists of a silhouette of an apple with a piece missing/bitten off. The logo is simple and easy to remember it is also well known and is one of the biggest companies in the world.
The logo consists of a silhouette of an apple with a piece missing/bitten off. The logo is simple and easy to remember it is also well known and is one of the biggest companies in the world.
D) Style
The logo is often in white/black to keep the simplicity of their style.
E) Layout
The layout of apple is a simple logo placed on the back of their product in the middle-top part.
The layout of apple is a simple logo placed on the back of their product in the middle-top part.
F) Target Audience
The target audience for apple are 18-40 A,B as they are required to be people who are quite modern but need to be quite wealthy to afford these products.
G)Regulatory Bodies
APPLE follow ASA guidelines but have had problems in the past as there was a in issue with their iPad product and its 4G compatibility in the UK so they were asked to remove all advertising that stated that the iPad has 4G. APPLE follow the guidelines so they can advertise their products.
4. QUECHUA analysis
G)Regulatory Bodies
A) Purpose
The purpose of the Quechua logo is to label their products which are mainly camping equipment and other traveling essentials. Quechua is well known in certain groups of people.
B) Format
We see this logo used on the company products and on events that they are collaboration on.
C) Content
The logo consists of a wavy line that is often associated with mountains which fits the theme as the company's products are made for the outdoors.
The logo consists of a wavy line that is often associated with mountains which fits the theme as the company's products are made for the outdoors.
D) Style
The style of Quechua is simple and very subtle.
E) Layout
The layout of Quechua is very subtle so their logo is placed in an obvious place but is made very small, the logo is also made very bright mostly orange so it stands out from the rest of the product.
The layout of Quechua is very subtle so their logo is placed in an obvious place but is made very small, the logo is also made very bright mostly orange so it stands out from the rest of the product.
F) Target Audience
The target audience for Quechua are 18-50 A,B,C1 who are outgoing and interested in sports/travel.
G)Regulatory Bodies
Quechua follows the ASA regulations to advertise their products. Quechua mainly gets advertised by other companies who sell their products.
Quechua follows the ASA regulations to advertise their products. Quechua mainly gets advertised by other companies who sell their products.
