LO4 Outline Budget

I am going to spend my money on

- Graphic Designer - £20 per hour
 - 4 weeks 5 days a week 4 hours a day
 = £1600
http://www.creativereview.co.uk/cr-blog/2013/january/on-the-money/

- Graphic Software
 - Photoshop
 - Illustrator
 = £53.20
 http://www.adobe.com/uk/creativecloud.html

- Printing costs
 - Flyers 100 £17
 - Posters 10 £40
 http://www.solopress.com
 - T-shirt 100 £180
 - Cap 100 £90
http://www.clothes2order.com/T-Shirts/Tagless+Premium+T-Shirt



Overall price - £1980.20

Legal and Ethical

When making a campaign i need to follow certain ASA guidelines that will make sure my content is legal.

I need to make sure that my graphic products do not contain anything that could offend anybody, For example on the poster I need to make sure that the images used could not cause offense to anyone that views the graphics. I also need to make sure that the text on my poster is appropriate and not cause harm or offence.

The purpose of my graphics is to serve as promotional material for my event I need to make sure that the images stay true to what they are advertising and not have any misleading information on my posters or merchandise that i have created.

LO3 Presentation

Here is my presentation 

LO3 Analysis of Audience Feedback

Here are the responses I got from my peers 

LO3 Feedback Nick Bax

I have presented my graphic work to Nick Bax and he has given us feedback on our work.

Nick said to me that my idea definitely has potential in Sheffield as there are many upcoming parkour teams and climbers in the area who would be interested and willing to attend the festival.
BAxNick also said that I need to create a mutual name between "Flux Fest" and "Flux Parkour".

Lo2 production plan and Important dates

The drafting of the product will take a week and I have given myself half a week extra time just in case i need an extension to complete some of the draft work.

Site map and navigation will also take about a week and a half as I would have to find a location and then plan out the site for the event. 

After i have show my ideas to my peers it will take me a week to analyse it all and to take in the ideas I like and edit them in to my production.

For the technical learning I think it will take a week to get a grip of the general idea and another half a week to just make sure I have a good grip on it.

The final presentation and the feedback will take a week and a half to clean up anything that isn't final.

The final evaluation and improvement will also take a week and a half to finalise everything that i have for this production.

Production starts 6th of June

The main production of the advertisements and the products for the event will begin and will carry on  through o the launch day. The perorations for the event needs will also begin.

Advert launch 4th of July

The advertising production will finish now and will be distributed across the area.
The whole production will now be concentrated on setup and preparation.

Event Launch 4th of August

LO2 Draft

These images above are my inspiration for my graphics

This is my draft concept work that shows some ideas I've had for the final piece

The FLUX fest is my idea for the name of the event.

A campaign is a series of targeted adds for the same product

The campaigns colours will be white, dark red and black and the font I will use in the campaign will be a custom font i will make myself.

LO2 Photoshop Drafts

Here are my product drafts that I made in photoshop. 

This is a cap I've created. This design is quite simple and is just a basic 5 panel cap that has the Flux logo imprinted on the front.

This is the flyer I've designed for the Flux Fest event. This flyer is my favourite design as it is very full and fun. This flyer stands out as it has a lot going on therefore will be attractive for the intended audience.

This is a poster that I designed for the Flux fest event. The poster is ok but I don't think it fits the theme enough. I will probably redesign this to make it fit the theme more.

This is a T-shirt That I designed for the Flux fest event as a souvenir that the attendees can buy. The 

t-shirt can be 1 of of a range of t-shirts that will have different designs.

LO2 Imaginary Entity

This is my imaginary entity 

Toby is a 20 year old parkour enthusiast who is involved in a parkour team with his mates. Toby also runs a youtube channel for his team and he does most of the editing. He mostly hangs out with his mates form the parkour team they constantly get up to all sorts of mischief. When Toby goes training he shows quite impressive control over his movement and he also helps/teaches the rookies how to start with the sport and how to train well. Toby is a fan of parties and gatherings he enjoys being the life of the party and he succeeds at doing so. Toby is currently in the second year of uni doing a filming/media course. Every year Toby and the team go on a holiday together to some sort of destination that is good for parkour and has a good community. 

LO1 Analysing existing graphic design work KRAP

3. KRAP invaders analysis

A) Purpose

The purpose of the logo is to represent the event/company and to show their presence there. The logo is seen on websites, posters and apparel. The logo is world famous in the parkour community and is widely represented through clothing and websites.

B) Format 

We see this logo used on Posters, apparel, websites these represent the event throughout the world the whole year.

C) Content 

                           
The logo consists of a "bow" shape that is based of a shoelace. The logo is angular and has a slight outline around it.

D) Style 

The logo is based of a bow tied on a shoelace it is made angular and has an outline around it to give it more character.

E) Layout 

The layout of the product is often seen on clothing and it is seen in many styles big and small, obvious and unnoticeable.

F) Target Audience 

The target audience for KRAP are tracers around the world of all ages and gender.

G)Regulatory Bodies 

KRAP follows the ASA guidelines. They follow this rule to not offend anyone with their work as if they do their adverts would get taken down. So they have to follow ASA rules to be able to advertise their product and therefore get publicity.

LO1 Analysing existing graphic design work NIKE

2. NIKE analysis

A) Purpose

The purpose of the logo is to label the company product and to make the company presence obvious/known and it also is used to advertise the company. The logo is used on clothing and also on events sponsored by NIKE. 

B) Format 

We see this logo in clothing and sports collaborations that the company are involved with the logo is also seen in adverts.

C) Content 
                                         
The logo consists of a tick which is often seen underneath the word NIKE the tick is known worldwide.

D) Style 

The style of the company is quite obvious and well known their logo is made huge on things like shoes but it is not really noticed as their logo is very simple. The famous NIKE tick is seen in every colour possible and is still recognisable.

E) Layout 

The layout is different depending on the product like the shoes have a quite obvious tick along each side and the shirt had a small logo printed on the chest on the right hand side.

F) Target Audience 

The target audience of NIKE are people of all ages as their range of products is so wide it really does appeal to people of all ages. The target audience would be A,B,C1,C2,C3. The audience is so wide it is anyone who is interested in sports but is often used for any other activity.

G)Regulatory Bodies 

NIKE also follow the ASA guidelines but have had problems in the past that had no effect but were directly traced to them. NIKE follows the ASA guidelines to publicise their products and to gain publicity although they are already a giant company therefore already well known.

LO1 Analysing existing graphic design work STORROR

1. STORROR analysis

A) Purpose 

The purpose of the logo is to represent the company and to label any product the company makes or collaborates on. This company is a parkour team that is quite famous. In this case this logo is mostly used on clothing/apparel and videos made by them to label the content.

B) Format 

The format we see this logo in is Video, Film, Merchandise (T-shirts, Wristbands, etc), Parkour events/jams.

C) Content 

The logo consists of an S consisting of 2 semi-circles. The logo is often in different colours and sizes. We also see a few different variations of the logo as it is written in different fonts.

D) Style 

The style of the campaign is quite wide as they use multiple fonts in their merchandise. They also have a wide range of colours that they use for their products.

E) Layout 

The layout of the logo is simple and it is placed in the middle of the screen/tag.

F) Target Audience 

The target audience of STORROR are 14-30, A,B,C1 and C2. The audience are interested in parkour, traveling and general mischief. 

G)Regulatory Bodies 

STORROR follows the ASA standards in their adverts. They follow this rule to not offend anyone with their work as if they do their adverts would get taken down. So they have to follow ASA rules to be able to advertise their product and therefore get publicity.

LO1 Analysing existing graphic design work (OLD)

1. STORROR analysis

A) Purpose 

The purpose of the logo is to represent the company and to label any product the company makes or collaborates on. This company is a parkour team that is quite famous. In this case this logo is mostly used on clothing/apparel and videos made by them to label the content.

B) Format 

The format we see this logo in is Video, Film, Merchandise (T-shirts, Wristbands, etc), Parkour events/jams.

C) Content 

The logo consists of an S consisting of 2 semi-circles. The logo is often in different colours and sizes. We also see a few different variations of the logo as it is written in different fonts.

D) Style 

The style of the campaign is quite wide as they use multiple fonts in their merchandise. They also have a wide range of colours that they use for their products.

E) Layout 

The layout of the logo is simple and it is placed in the middle of the screen/tag.

F) Target Audience 

The target audience of STORROR are 14-30, A,B,C1 and C2. The audience are interested in parkour, traveling and general mischief. 

G)Regulatory Bodies 

STORROR follows the ASA standards in their adverts. They follow this rule to not offend anyone with their work as if they do their adverts would get taken down. So they have to follow ASA rules to be able to advertise their product and therefore get publicity.

2. NIKE analysis

A) Purpose

The purpose of the logo is to label the company product and to make the company presence obvious/known and it also is used to advertise the company. The logo is used on clothing and also on events sponsored by NIKE. 

B) Format 

We see this logo in clothing and sports collaborations that the company are involved with the logo is also seen in adverts.

C) Content 
                                           
The logo consists of a tick which is often seen underneath the word NIKE the tick is known worldwide.

D) Style 

The style of the company is quite obvious and well known their logo is made huge on things like shoes but it is not really noticed as their logo is very simple. The famous NIKE tick is seen in every colour possible and is still recognisable.

E) Layout 

The layout is different depending on the product like the shoes have a quite obvious tick along each side and the shirt had a small logo printed on the chest on the right hand side.

F) Target Audience 

The target audience of NIKE are people of all ages as their range of products is so wide it really does appeal to people of all ages. The target audience would be A,B,C1,C2,C3. The audience is so wide it is anyone who is interested in sports but is often used for any other activity.

G)Regulatory Bodies 

NIKE also follow the asa guidelines but have had problems in the past that had no effect but were directly traced to them. NIKE follows the ASA guidelines to publicise their products and to gain publicity although they are already a giant company therefore already well known.

3. APPLE analysis

A) Purpose

The purpose of the apple logo is to label their products like the iPhone, Mac and iPad. Apple are a huge company that is known world wide their logo is easily recognisable.

B) Format 

We see this logo used on apple products.

C) Content 

                             
The logo consists of a silhouette of an apple with a piece missing/bitten off. The logo is simple and easy to remember it is also well known and is one of the  biggest companies in the world.             

D) Style 

The logo is often in white/black to keep the simplicity of their style.

E) Layout 

The layout of apple is a simple logo placed on the back of their product in the middle-top part. 

F) Target Audience 

The target audience for apple are 18-40 A,B as they are required to be people who are quite modern but need to be quite wealthy to afford these products.

G)Regulatory Bodies 

APPLE follow ASA guidelines but have had problems in the past as there was a in issue with their iPad product and its 4G compatibility in the UK so they were asked to remove all advertising that stated that the iPad has 4G. APPLE follow the guidelines so they can advertise their products.

4. QUECHUA analysis

A) Purpose

The purpose of the Quechua logo is to label their products which are mainly camping equipment and other traveling essentials. Quechua is well known in certain groups of people.

B) Format 

We see this logo used on the company products and on events that they are collaboration on. 

C) Content 

                             
The logo consists of a wavy line that is often associated with mountains which fits the theme as the company's products are made for the outdoors.

D) Style 

The style of Quechua is simple  and very subtle.

E) Layout 

The layout of Quechua is very subtle so their logo is placed in an obvious place but is made very small, the logo is also made very bright mostly orange so it stands out from the rest of the product. 

F) Target Audience 

The target audience for Quechua are 18-50 A,B,C1 who are outgoing and interested in sports/travel.

G)Regulatory Bodies 

Quechua follows the ASA regulations to advertise their products. Quechua mainly gets advertised by other companies who sell their products.