LO1 Analysing existing graphic design work KRAP

3. KRAP invaders analysis

A) Purpose

The purpose of the logo is to represent the event/company and to show their presence there. The logo is seen on websites, posters and apparel. The logo is world famous in the parkour community and is widely represented through clothing and websites.

B) Format 

We see this logo used on Posters, apparel, websites these represent the event throughout the world the whole year.

C) Content 

                           
The logo consists of a "bow" shape that is based of a shoelace. The logo is angular and has a slight outline around it.

D) Style 

The logo is based of a bow tied on a shoelace it is made angular and has an outline around it to give it more character.

E) Layout 

The layout of the product is often seen on clothing and it is seen in many styles big and small, obvious and unnoticeable.

F) Target Audience 

The target audience for KRAP are tracers around the world of all ages and gender.

G)Regulatory Bodies 

KRAP follows the ASA guidelines. They follow this rule to not offend anyone with their work as if they do their adverts would get taken down. So they have to follow ASA rules to be able to advertise their product and therefore get publicity.

LO1 Analysing existing graphic design work NIKE

2. NIKE analysis

A) Purpose

The purpose of the logo is to label the company product and to make the company presence obvious/known and it also is used to advertise the company. The logo is used on clothing and also on events sponsored by NIKE. 

B) Format 

We see this logo in clothing and sports collaborations that the company are involved with the logo is also seen in adverts.

C) Content 
                                         
The logo consists of a tick which is often seen underneath the word NIKE the tick is known worldwide.

D) Style 

The style of the company is quite obvious and well known their logo is made huge on things like shoes but it is not really noticed as their logo is very simple. The famous NIKE tick is seen in every colour possible and is still recognisable.

E) Layout 

The layout is different depending on the product like the shoes have a quite obvious tick along each side and the shirt had a small logo printed on the chest on the right hand side.

F) Target Audience 

The target audience of NIKE are people of all ages as their range of products is so wide it really does appeal to people of all ages. The target audience would be A,B,C1,C2,C3. The audience is so wide it is anyone who is interested in sports but is often used for any other activity.

G)Regulatory Bodies 

NIKE also follow the ASA guidelines but have had problems in the past that had no effect but were directly traced to them. NIKE follows the ASA guidelines to publicise their products and to gain publicity although they are already a giant company therefore already well known.

LO1 Analysing existing graphic design work STORROR

1. STORROR analysis

A) Purpose 

The purpose of the logo is to represent the company and to label any product the company makes or collaborates on. This company is a parkour team that is quite famous. In this case this logo is mostly used on clothing/apparel and videos made by them to label the content.

B) Format 

The format we see this logo in is Video, Film, Merchandise (T-shirts, Wristbands, etc), Parkour events/jams.

C) Content 

The logo consists of an S consisting of 2 semi-circles. The logo is often in different colours and sizes. We also see a few different variations of the logo as it is written in different fonts.

D) Style 

The style of the campaign is quite wide as they use multiple fonts in their merchandise. They also have a wide range of colours that they use for their products.

E) Layout 

The layout of the logo is simple and it is placed in the middle of the screen/tag.

F) Target Audience 

The target audience of STORROR are 14-30, A,B,C1 and C2. The audience are interested in parkour, traveling and general mischief. 

G)Regulatory Bodies 

STORROR follows the ASA standards in their adverts. They follow this rule to not offend anyone with their work as if they do their adverts would get taken down. So they have to follow ASA rules to be able to advertise their product and therefore get publicity.