2. NIKE analysis
A) Purpose
The purpose of the logo is to label the company product and to make the company presence obvious/known and it also is used to advertise the company. The logo is used on clothing and also on events sponsored by NIKE.
B) Format
We see this logo in clothing and sports collaborations that the company are involved with the logo is also seen in adverts.
C) Content
The logo consists of a tick which is often seen underneath the word NIKE the tick is known worldwide.
D) Style
The style of the company is quite obvious and well known their logo is made huge on things like shoes but it is not really noticed as their logo is very simple. The famous NIKE tick is seen in every colour possible and is still recognisable.
E) Layout
The layout is different depending on the product like the shoes have a quite obvious tick along each side and the shirt had a small logo printed on the chest on the right hand side.
F) Target Audience
The target audience of NIKE are people of all ages as their range of products is so wide it really does appeal to people of all ages. The target audience would be A,B,C1,C2,C3. The audience is so wide it is anyone who is interested in sports but is often used for any other activity.
G)Regulatory Bodies
NIKE also follow the ASA guidelines but have had problems in the past that had no effect but were directly traced to them. NIKE follows the ASA guidelines to publicise their products and to gain publicity although they are already a giant company therefore already well known.
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