LO1 Analysing existing graphic design work STORROR

1. STORROR analysis

A) Purpose 

The purpose of the logo is to represent the company and to label any product the company makes or collaborates on. This company is a parkour team that is quite famous. In this case this logo is mostly used on clothing/apparel and videos made by them to label the content.

B) Format 

The format we see this logo in is Video, Film, Merchandise (T-shirts, Wristbands, etc), Parkour events/jams.

C) Content 

The logo consists of an S consisting of 2 semi-circles. The logo is often in different colours and sizes. We also see a few different variations of the logo as it is written in different fonts.

D) Style 

The style of the campaign is quite wide as they use multiple fonts in their merchandise. They also have a wide range of colours that they use for their products.

E) Layout 

The layout of the logo is simple and it is placed in the middle of the screen/tag.

F) Target Audience 

The target audience of STORROR are 14-30, A,B,C1 and C2. The audience are interested in parkour, traveling and general mischief. 

G)Regulatory Bodies 

STORROR follows the ASA standards in their adverts. They follow this rule to not offend anyone with their work as if they do their adverts would get taken down. So they have to follow ASA rules to be able to advertise their product and therefore get publicity.